Certainly! Below is an actionable, brand-agnostic design system brief derived from the Notion.com public homepage. The brief outlines key principles, components, and implementation details suitable for any product aiming to deliver a modern, accessible, and brand-safe workspace platform website.
Actionable Design System Brief
1. Design Principles
- Clarity & Simplicity: Employ a minimalist, content-first approach. Avoid visual clutter; prioritize essential actions and information.
- Consistency: Apply uniform visual language across all components. Use a defined set of colors, typography, and spatial guidelines.
- Accessibility: Ensure compliance with WCAG 2.1 AA. All users, including those using screen readers and keyboard navigation, must effectively use the interface.
- Responsiveness: The UI must adapt seamlessly to all screen sizes, with mobile-first breakpoints and touch-friendly interactions.
- Flexibility: Components are modular and reusable, supporting a variety of use cases from marketing to product UI.
2. Core Visual Foundations
Color Palette (Use neutral, brand-agnostic tones)
- Backgrounds: White, light grays (e.g., #fff, #f6f5f4, #dfdcd9)
- Text: Dark greys to black (e.g., #111, #191918)
- Action/Accent: Blue (#097fe8), supporting other states (green, red, orange, purple, teal, yellow, pink; all with multiple scales for light/dark variant needs)
- Borders/Shadows: Subtle grays; low elevation.
Typography
- Font Family: Modern, highly legible sans-serif (e.g., Inter, system-ui). Include fallback support for major scripts (CJK, Cyrillic, etc.)
- Hierarchy:
- Headings: Bold, large line height (scalable from H1 to H6)
- Body: Regular, 1.5 line height
- Caption/Meta: Light, condensed spacing
- Scales: Fluid via CSS custom properties (
--font-size-100
...--font-size-900
) with rem-based sizing.
Spacing & Layout
- Grid System: 12-column fluid grid with adjustable gutters (min 12px on mobile, 28px+ on desktop)
- Spacing Tokens: Use spacing variables (e.g.,
--spacing-xs
,--spacing-s
, etc.) and ensure sufficient padding for touch targets. - Border Radius: Medium (4-8px) for input fields, large (12-24px) for cards.
- Max Content Width: Constrain large containers to ensure readability.
3. Component Inventory & Specs
Navigation
- Sticky Top Nav: Persistent, with primary links, dropdowns, logo, and right-aligned actions ("Log in", "Sign up", "Request a Demo").
- Dropdown Menus:
- Multi-column support
- Clear section headings
- Tappable/clickable items with large hit areas
- Mobile Menu: Burger menu opens full-page overlay navigation. Accessible via keyboard and screen reader.
Buttons
- Primary: Bold background, white text, rounded corners. Elevated (shadow or color).
- Secondary: White background, colored or dark text with border.
- Tertiary: Text only or outlined, for less important actions.
- Size Variants: M (default), L (for hero/CTA), S (compact contexts)
- Interactive States: Hover, focus, active, disabled with discernible states.
Cards/Blocks
- Purpose: Used for feature highlights, testimonials, or app modules.
- Visual: Rounded corners, subtle shadow, padding, optional image/icon
- Content: Clear title, concise body, optional CTA
Hero Section
- Structure:
- Headline (H1, concise, strong)
- Subheading for further context
- 1-2 high-contrast CTA buttons
- Visual media (image/video, responsive and described for accessibility)
- Alignment: Vertical center on desktop, stack on mobile
Logo Wall
- Purpose: Display client or partner logos, horizontally or in a responsive grid.
- Accessibility: Logos should have alt text or be marked decorative.
Feature Highlights
- Sections: Present with heading, supporting text, icon/image, clear CTA.
- Layout: Use visual separation (e.g., background color or extra spacing).
Testimonials/Quotes
- Format: Pull quotes with author info, optional image or video.
- Accessibility: Quotes are read as blockquotes for assistive tech.
Forms
- Inputs: Full-width, clear label association, sufficient hit area.
- Button: Right-aligned or full-width on mobile.
- Validation: Inline, accessible error messages.
Footer
- Columns: 3–5, grouping links by logical category: Company, Product, Resources, Download, Legal.
- Language/Region Selector: Optional, use a select input.
- Meta: Copyright, policy links.
4. Supporting Elements
- Badges: "New", "Beta", etc. Distinct color, pill or rounded.
- Tags/Pills: For categories, statuses, etc.
- Icons: SVG only, single-color, matching accent color tokens.
- Illustrations/Media: Use for hero or feature blocks, optimize for fast load and accessibility (descriptive alt/title).
5. Accessibility, Internationalization & Performance
- All interactive elements (links, buttons, menus) are keyboard navigable with visible focus states.
- Color contrast: Minimum 4.5:1 for normal text.
- ARIA: Label dropdowns, menus, and controls appropriately.
- Responsive Images: Use srcset for high-DPI support.
- Performance: Preload critical assets; lazy-load media; leverage CSS variables and font-display swap for fast rendering.
- Internationalization: Structure component labels/content to support localization. Avoid hard-coded text in presentation.
6. Implementation Guidance
- Tokens: Define design tokens for colors, typography, spacing, radii, shadows.
- Component Modularity: Build as framework-agnostic (React/Angular/Vue/statically rendered).
- Docs: Document components with usage, behavior, and accessibility notes.
- Testing: Automate accessibility and cross-browser visual regression tests.
7. Exclusions
- No proprietary or brand-specific shapes, logos, or iconography
- No color or typography tied to a single brand (i.e., Notion’s logo, marks, or unique palette should not be used)
- No use of internal, private, or non-public component references
Summary
The resulting system will facilitate rapid prototyping and consistent experiences for complex, information-dense SaaS interfaces. It prioritizes clarity, accessibility, and implementation speed, providing a strong foundation for brand customization and future scaling.
Use this brief to guide design handoffs, front-end architecture, and documentation for a modern collaborative workspace or productivity platform.